Main Roles

• Concepts 

• Art Direction

• Design

• Visual Merchandising Set Illustrations

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Retail Campaign Components

• POS Posters and Signage

• "Mocktail" Recipe Cards

• Promotional Postcard with Sample Product

• Campaign Guidelines

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Digital Campaign Components

• E Commerce Home and Landing Pages

• Email Campaigns

• In-store Event Invitation - Email

• Banner Ads

• Social Media Images and Copy

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Interesting Tid Bits

This Campaign re-introduced the best-selling Gardeners Collection with a more relaxed, modern styling that connected to a wider audience - men and women, and urban and non-urban gardeners.

 

Worked remotely with London-based Marketing Team, freelance copywriters, designers and stylists. All campaign assets were distributed to 11 global markets for local adaptation.

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POS sign kit was extensive and provided options for posters, promotional recipe cards and sample cards with tipped-on 10g Hand Therapy product.

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Created a full set of digital assets including home page and landing page design, multiple email templates, e-invite template, small banner ads and social images and copy.