Lynette m horn




C&E Global branding
Main Roles
• Design
• Color, Material and Production Specifications
• Final Art Fiiles
• Color Approvals
• Brand Guidelines
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Project Components
• Letterhead, Business Cards, Envelopes
• Folders, Note Cards, Pens
• Shopping Bags - custom shape with grommets and embossed foil stamped logo
• Gift Boxes with Bands
• Gift Bags
• Ribbons and Tags with Grommets
• Wrapping and Tissue Paper
• Branded Sticker - embossed foil
• Fragrance Tester Strip and Ribbon "Wristlet"
• Paper Plates, Cups and Napkins
• Apron
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Interesting Tid Bits
This was an extensive re-branding program for the global markets. I was involved in all stages of the design iteration and production processes - from artwork creation, to material specification and color approvals.
We used premium recycled, re-usable and natural materials throughout program.
And, where possible, paper items had
post-consumer recycled paper content.
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We improved production quality, cost and distribution of the items to 11 global markets.



