Main Roles

• App concept

• Design research

• Persona creation

• Wireframes

• UX/UI Design (Sketch)

• Interactive prototype (InVision)

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Interesting Tid Bits

I was concerned with the entire process of integrating a product design, including aspects of branding, UI/UX design, usability and function, focused on the user experience - pleasure, efficiency, education and fun, too.

 

This app is designed for the busy marketing manager and offers her easy access to tools that she needs everyday, direct connection to other peers in the "Marketing Energy"  family - like access to a "Pro" to help her with the harder stuff. And, the "ME" App would expand to offer learning opportunities.

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She also earns points as she uses the app. These can be "cashed in" and used to "buy" time with a "Pro", or use toward an online course or workshop.  As she gains in experience, she can become a "Pro" herself.

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The goal of this app is to create a professional, supportive environment with  easily accessible tools that will help our "Taylor Brook" marketing managers excel in their roles.