Main Roles

• Creative Strategy 

• Concepts

• Art Direction

• Design

• Photoshop Compositions

• Visual Merchandising Set Illustrations

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Retail Campaign Components

• POS Posters and Signage

• Hand Care Event Handout

• Campaign Guidelines

 

Digital Campaign Components

• E Commerce Home and Landing Pages

• Email Campaigns

• Banner Ads

• Social Media Images and Copy

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Interesting Tid Bits

The goal of the campaign was to re-engage the customer with a complete hand care ritual that included a new Anti-ageing Hand Therapy product. This campaigned focused both on the unique ingredient in the new product, as well as the full hand care ritual.

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Budget allowed for stock photography use, or the re-use of existing assets – this campaign blended both.

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The campaign utilized benefit-focused messaging and a full set of digital activation's included home page design, multiple email templates, small banner ads and social media images and copy.

 

Worked remotely with London-based Marketing Team and freelance copywriters. All campaign assets were distributed to 11 global markets for local adaptation.